Southside Liquor

Ok, so this one isn’t exactly a word mistake, but I pass by this sign fairly often when I go out shopping, and I can’t help but wonder how this sign got to be the way it is. Maybe it went down like this:
Sign guy: Hey there, I finished up your sign. It looks fantastic.
Southside Liquor guy: What the flip? Our store isn’t called “Liquor!” It’s called Southside Liquor, ya moron!
Sign guy: Ehhh…well, it’s sort of too late, because I wrote the word “Liquor” in all caps and took up your entire sign space.
(Sign guy screams)
Southside Liquor guy: Figure out a way to squeeze the word “Southside” on that sign and I’ll remove this bottle from your…
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